New Amazon Shopping - The Ideal Experience

What features would create the ideal shopping experience?

They would stock items from every category imaginable, apparel and groceries and movie downloads and plumbing fixtures and more. The selection in every category would be massive, stocking items from many stores so that anyone could have just about anything they want. Of course it would be open 24 hours a day, 365 days a year. Perhaps it would include additional features to build excitement, such as sales customized to suit each guest's tastes, as well as gift registry and sweepstakes. And of course, it would have branches everywhere so that anyone could conveniently shop there.

But, such a store would be too massive. It would be too difficult to find anything in such a giant. Unless... that store was online. That store is Amazon, and aptly named. They sold 6.7 billion in merchandise in 4th quarter 2008 alone*, and even during a down economy, Amazon products are selling even more - Amazon shopping was up 18% in fourth quarter*. It's the 102nd most visited website in America** and for good reason: it has something for everyone. Amazon shopping has made it the largest e-tailer in the United States, surpassing its top competitor by almost 3:1.

The term 'store' is misleading; the exact reason Amazon shopping offers so much inventory with so much variety is that it's essentially a massive online mall. They've even added their own name to their list of stores, and in fact sometimes release Amazon products as exclusives. An example of this is the "Kindle", a product that resembles a book but is lighter, downloads books/magazines/newspaper via wi-fi, and stores over 1,500 books at a time. (The latest version will even read out loud.)

Whatever you may need, drop by and enjoy the ideal shopping experience.